I am Chief Creative Officer at Jung von Matt - providing a space where creatives and brands like MINI, Google, Burger King, LIDL, UBS, Samsung finding the confidence to push their boundaries and enlarge potentials. I give clear direction how to foster creativity and grow market potentials by using AI. Still I am embracing the magic of real life experiences as real becomes the new rare.

From 2016 - 2024I have been running the global Mercedes-Benz account as an Global Executive Creative Director leading the whole creative department at antoni_garage/teamx in Berlin.

Before that I was pushing brands like Netflix, Nikon, DHL, Gore-Tex, Sparkasse, Deutsche Post, Kayak, Swoodoo and Mercedes-Benz at
Jung von Matt for eight years.

I created an archive capsule collection made out of fabric waste which turned into the opening show of the fashion week, made a multi awarded long film for the immortal G-Class, turned the most boring car item (Wackeldackel) into a globaly hyped it-piece, went through a
cannes-winning journey of time for the timeless design of the G-Class and aired the first live play on facebook back in 2010.

My work is fast, zeitgeisty, relevant and strategiccally based. It’s crafted to hit straight to the heart as well as the eye.

AWARDS

Since I am working in the industry I am constantly winning awards for my daily business projects. Over the years I received more than 200 Awards including several Cannes Lions, Pencils at the D&AD, ADC, Effies, LIA, Clio, Ciclope...

But to me, much more important than creating awarded campaigns, is to create campaigns that become pop culture. Campaigns the world is talking about. Campaigns that get featured in the industry and in brand relevant blogs. Campaigns that gain enormous organical reach and also push the brand, the agency and the involved people in the same way.